Top 5 Beauty Retail Apps on iOS in New Zealand for Q2 2023

In Q2 2023, the top beauty retail apps on iOS in New Zealand displayed varied performance trends in downloads and active users. Here’s a detailed look at how each app fared during this period, based on data from Sensor Tower.

MECCA - Beauty Shopping experienced a notable peak in weekly downloads, reaching approximately 1.4K in the weeks of April 24 and May 15. Throughout the quarter, weekly downloads fluctuated between 553 and 1.4K. The app also maintained a steady increase in weekly active users, growing from around 6.9K at the start of the quarter to 8.5K by the end of June.

Sephora - Beauty Shopping saw its highest weekly downloads at 1.1K in the week of April 10, with fluctuations between 635 and 1.1K throughout the quarter. Weekly active users showed a consistent trend, starting at 7.9K and peaking at 8.9K in the week of June 12, before stabilizing at around 8.4K by the end of June.

Lush Fresh Handmade Cosmetics had more modest download numbers, peaking at 192 in the final week of June. Weekly downloads ranged from 114 to 192 over the quarter. Weekly active users also showed gradual growth, starting at 117 and ending the quarter at 171.

OLIVEYOUNG GLOBAL maintained a steady download rate, with weekly downloads ranging from 106 to 158, peaking in the week of June 5. Active users increased from 356 at the beginning of Q2 to 440 by the end of June, showing a consistent upward trend.

Nykaa – Makeup/Beauty Shopping had the lowest download numbers among the top five, with a peak of 92 in the week of March 27. Downloads fluctuated between 27 and 92 throughout the quarter. Despite the low download numbers, active users remained relatively stable, starting at 1.2K and ending at 1.1K by the end of June.

These insights highlight the varying trends in downloads and active user engagement among the leading beauty retail apps in New Zealand. For more detailed insights, visit Sensor Tower.